The Book That Will Change How You Define You
What do you do? The way you communicate who you are and what you do will ultimately help you overcome the greatest single obstacle in the marketplace: having prospects understand what you do to help them. While you are faced with many obstacles, the inability to communicate effectively will result in a ripple effect of chaos and confusion you may never get a handle on. In addition to your prospecting, it would be a great advantage for others to refer prospects to you. But if you are unable to communicate effectively about your great products or your valuable service, how do you expect others to communicate your message on your behalf?
Defining You is a blueprint for personal positioning. Three authors provide you with what you need to know and what you need to do to set yourself apart from your competition, get the ear of your decision maker, and set the stage for your fees to be an investment in the outcomes you provide versus being considered a cost to solve a problem or satisfy a need.
Praise for Defining You
“Mark, Henry and Kathy are influencers of influencers. They have the unique ability to help us create clear, concise answers to our most frequently asked business questions. Act on their advice and you will build your business and credibility.”
Patricia Fripp, CSP, CPAE
Past President, National Speakers Association
“Almost anyone interested in business development will find something of interest here. A masterful job of distilling the critical business development skills of defining yourself and your work and how to apply it within your business.”
Dr. Tony Alessandra
Author of 30 books including People Smart in Business
“This book gives you the key to transforming your business—and your revenue—by taking one simple, essential step: changing the way you introduce yourself. In this short, powerful book, Mark, Kathy and Henry show you how to quickly reveal to prospects, audiences and employers the one thing about you they really want to know: ‘How will you help me solve my problems?’”
Story consultant, speaker, and author of Storytelling Made Easy and Writing Screenplays that Sell
“We never want anyone defining us, we must do it ourselves, and then learn how to integrally embody it. This book is both inspiring and pragmatic. Through the stories they tell, and the principles they teach, these compelling authors guide the reader to truly learn how to be who you are, not present. It IS a blueprint for personal/professional mastery.”
Arthur Samuel Joseph, M.A.
Founder of Vocal Awareness and President, Vocal Awareness Institute, Inc.