Select Page
Defining You by Mark LeBlanc, Kathy McAfee and Henry DeVries

The Book That Will Change How You Define You

What do you do? The way you communicate who you are and what you do will ultimately help you overcome the greatest single obstacle in the marketplace: having prospects understand what you do to help them. While you are faced with many obstacles, the inability to communicate effectively will result in a ripple effect of chaos and confusion you may never get a handle on. In addition to your prospecting, it would be a great advantage for others to refer prospects to you. But if you are unable to communicate effectively about your great products or your valuable service, how do you expect others to communicate your message on your behalf?

Defining You is a blueprint for personal positioning. Three authors provide you with what you need to know and what you need to do to set yourself apart from your competition, get the ear of your decision maker, and set the stage for your fees to be an investment in the outcomes you provide versus being considered a cost to solve a problem or satisfy a need.

Praise for Defining You

“Mark, Henry and Kathy are influencers of influencers. They have the unique ability to help us create clear, concise answers to our most frequently asked business questions. Act on their advice and you will build your business and credibility.”

Patricia Fripp, CSP, CPAE
Past President, National Speakers Association

“Almost anyone interested in business development will find something of interest here. A masterful job of distilling the critical business development skills of defining yourself and your work and how to apply it within your business.”

Dr. Tony Alessandra
Author of 30 books including People Smart in Business

“This book gives you the key to transforming your business—and your revenue—by taking one simple, essential step: changing the way you introduce yourself. In this short, powerful book, Mark, Kathy and Henry show you how to quickly reveal to prospects, audiences and employers the one thing about you they really want to know: ‘How will you help me solve my problems?’”

Michael Hauge
Story consultant, speaker, and author of Storytelling Made Easy and Writing Screenplays that Sell

“We never want anyone defining us, we must do it ourselves, and then learn how to integrally embody it. This book is both inspiring and pragmatic. Through the stories they tell, and the principles they teach, these compelling authors guide the reader to truly learn how to be who you are, not present. It IS a blueprint for personal/professional mastery.”

Arthur Samuel Joseph, M.A.
Founder of Vocal Awareness and President, Vocal Awareness Institute, Inc.

Authors Henry DeVries, Kathy McAfee and Mark LeBlanc

Henry DeVries is the CEO (chief encouragement officer) of Indie Books International, a company he cofounded with Mark LeBlanc in 2014. He works with independent consultants who want to attract more high-paying clients by marketing with a book and speech.

As a speaker, he trains business development teams and business leaders on how to sell more services by persuading with a story. He is also the president of the New Client Marketing Institute, a training company he founded in 1999. He is the former president of an Ad Age 500 advertising and PR agency and has served as a marketing faculty member and assistant dean of continuing education at the University of California, San Diego.

In the last ten years, he has helped ghostwrite, edit, and coauthor more than 300 business books, including his McGraw-Hill bestseller, How to Close a Deal Like Warren Buffett—now in five languages, including Chinese. He has a weekly column with He earned his bachelor’s degree from UC San Diego, his MBA from San Diego State University, and has completed certificate programs at the Harvard Business School.

As a result of his work, consultants and business owners get the four Bs: more bookings, more blogs, more buzz, and a path and plan to more business.

On a personal note, he is a baseball nut. A former Associated Press sportswriter, he has visited forty-two major league ballparks and has two to go before he “touches ‘em all.” His hobby is writing comedy screenplays that he hopes will one day be made into films.

Henry DeVries can be reached at, or call him at 619-540-3031.

Kathy McAfee is an executive presentation coach and professional speaker and is known as America’s Marketing Motivator. Her mission is to help corporate leaders and business professionals to more effectively leverage their talent, energy, and influence to create positive changes in the world.

She is the author of Stop Global Boring, Networking Ahead, 3rd edition, and co-author of Defining You. She is also the recipient of the prestigious Best Blog of the Year, as awarded by The Women in Business and The Professions World Awards (2014).

In her role as executive presentation coach, she helps clients increase their confidence, credibility, and influence by reducing their PowerPoint clutter to better engage their audiences and move them to action. A certified Master Practitioner of Neuro Linguistic Programming (NLP), Kathy shows her clients how to clear their limiting beliefs and use more effective strategies to realize their full leadership potential.

Over a period of thirty years, Kathy has succeeded in numerous corporate leadership positions. She’s brought marketing success to many organizations including Levi Strauss & Co., Maybelline, Southcorp Wines of Australia and ADVO. On a three-year assignment in England, Kathy led European marketing initiatives for an international vision care company. In 2005, Kathy gave flight to her entrepreneuril dreams and launched Kmc Brand Innovation, LLC, a talent development company offering communication training, executive and business coaching, and keynote speaking services to her motivated clients.

Kathy is a graduate of Stanford University in Economics. She is a member of the National Speakers Association, a past board member for the YWCA of the Hartford Region, and an active member of Rotary International, and Soroptimist International of the Americas. A resilient woman, Kathy is also an ovarian cancer survivor, and holds a second-degree black belt in the martial art of Tae Kwon Do. Kathy and her husband Byron, their rescue dog Sofiya, and three spirited cats are enjoying life in Greenville, South Carolina, USA.

Contact Kathy at (860) 371-8801 or by visiting her website:

Mark LeBlanc has been on his own virtually his entire adult life. At twenty-two, he was inspired by the two words, “You’re fired!” He made a decision to do whatever it would take to make it on his own, in his own business. Over the next ten years, he started, managed and grew a creative, graphics, printing, and mailing business. He sold it in 1992 to speak, coach, and write full time.

Mark is currently based out of Minneapolis. He works with people who want to start a business, and with small business owners who want to grow their business. As a speaker, he conducts keynote presentations from thirty minutes to his nationally-renowned, weekend business development retreat called The Achievers Circle.

LeBlanc has authored or coauthored three other books, including Growing Your Business, Never Be the Same, and Building Your Consulting Practice with Henry DeVries. His signature book, Growing Your Business When YOU Are the Business will be released later this year.

He is a past president of the National Speakers Association (NSA) and the Founder of The Mark LeBlanc Foundation which provides $3,000 grants to entrepreneurs under thirty. The Minnesota Chapter of the NSA created The Mark LeBlanc Award in 1997 and presents this award each year for outstanding service. In 2006, the Minnesota Chapter of the NSA inducted Mark into the state speakers’ hall of fame. In 2018 Mark was awarded the Certified Speaking Professional (CSP) designation by the NSA.

On a personal note, Mark will walk the short, 500-mile Camino de Santiago pilgrimage across Spain in 2020, for the fourth time.

He is married to Sweet Ann. They enjoy walking, cooking, watching movies and entertaining friends and family in their home. Mark is a proud uncle. In addition to his own nieces and nephews, he has developed relationships with kids and young adults across the United States who refer to him as Uncle Mark, or Mr. Mark if they are from the South.

Mark LeBlanc can be reached at, or call him at 612-339-4890.